The commercials now have branched into often surreal humor. Old Spice. The deodorant brand actually makes fun of advertising itself with a marketing campaign featuring a spokesman who is over-the-top perfect and eager to tell you about it. The trick is finding the right kind of humor to connect with the audience for your product. All Rights Reserved. Privacy Policy Terms and Conditions. All rights reserved. Search for:. View Larger Image.
What is this secret ingredient? Creating an actual bond with your audience. Do they feel something when they see your social ad, landing page, video, or email? Is there an emotion that is triggered when someone sees your message? If not, your offering might be overlooked, forgotten, or even intentionally ignored. Humor is an important tool that, when used correctly, can take your product, service, or brand exponentially further than using the cut and dry approach.
When you actually provide your audience with something that triggers an emotion, it makes an impact. Ever wonder why some of the biggest brands use advertisements that are completely random, unexpected, or even downright ridiculous?
As we know from a real-life basis, surprise is known to trigger a comedic response. I mean, who does that? Of course, this has to be done tastefully — which is the tricky part. Like the class clown in the above example, your advertising message can pull off this same tactic. Choose a bold headline that makes people feel slightly shocked for a split second.
Send an email with an exploding glitter box in it. Create a video with dialogue that rides the fence of being down right startling. Find a way to incorporate your offering in there, but try to hit the same chord as the person jumping out of a wedding cake does.
Personification is used to relate objects, plants, and animals to people. Poets use it, and so can you. You know those ads that feature an animal dressed in a suit and tie, driving a car, or reading a newspaper.
These ads help the message to be more entertaining and memorable. Does personification always make sense to use? The use of personification is endless. They help bring an added sense of humor to the ad, cereal box, or brand as a whole. Think of your favorite ad. Did it make you chuckle? Do you remember what it was for? Humor is a powerful tool for marketing your brand, especially on social media. Millennial and Gen Z audiences love humor.
If you want to stick in their heads, you need to speak their language. Tickling their funny bone is one of the most effective ways to do that. As a Millennial, I not only remember humorous ads, but I am also more likely to become loyal to a brand that makes me laugh.
The brand uses blunt, unapologetic humor in its Facebook ads to connect with people. And yes, I have been a loyal subscriber going on three months now, with no regrets.
When I feel like a brand gets me, I feel drawn to it, and I allow it to stay in my memory. The company uses humor across all of its video and TV ads, establishing a predictable-but-fun tone for its main message. You can almost always tell when a commercial is for GEICO, and you definitely store it somewhere in your memory.
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