Whatsapp why

The app has a search function that lets you search by keyword, group, contact name, or phone number. You can also search for keywords in a conversation. Should you lose critical messages, you can redownload and reinstall the app to find your lost messages. WhatsApp has a number of advanced security features. All messages flowing through the platform are secured so that only the sender and the recipient can view them. As with an increasing number of internet services like Google and Facebook, WhatsApp uses two-factor authentication, which has you type in a second passcode sent to your phone via text message to access your account.

Group messages can conflict with some privacy settings, however, in that if you have blocked someone, they can still appear in a group message that you can see.

WhatsApp says it serves more than 2 billion people in over countries, with over 1 billion daily active users. This seems to be changing now, as recent data shows WhatsApp tops the current list of the most popular global mobile messaging apps in Currently, more than billion messages are sent each day on WhatsApp, making it the most active messaging app in the world. WhatsApp generally takes a broad approach to reach as many people as possible around the world. The app continues to dominate in India, Germany, Russia, and the U.

WhatsApp instituted new privacy settings last year that give users more control over group messages, particularly when it comes to who can add you to groups.

The app also added more privacy options for the status function. My Contacts are restricted to people you have in your address book, and My Contacts Except offers even more control over which contacts can see your status. You can add or remove users from this My Contacts Except list for every status you update, thus giving you more privacy and control over the information you share on the app. It was only for messaging and came on the market with a new communication model.

Instead of being perceived as an alternative to Skype, where people had to choose, it was welcomed as a new way of texting that had a place alongside Skype. It was costly and limited. In some parts of the world, one message could cost as much as a dollar. WhatsApp solved this problem by allowing you to send SMS messages to other WhatsApp users without counting words, without being deprived of multimedia content, and without being restricted to a set number of contacts.

All for free. Before WhatsApp, mobile carriers often sold separate texting plans, with caps and additional fees, for SMS text messages and media-enriched MMS messages. After WhatsApp and its competitors broke through, carriers no longer found value in charging for these services.

WhatsApp went one step further than Skype when it came to identifying users on the network. It identifies people through their phone numbers. No need to ask for a username. If you have someone's phone number in your contacts, it means they're in your WhatsApp contacts if they use the app. This makes it easier for texting than Skype. On WhatsApp, anyone who has your number has you on the network, and you cannot choose to be offline. You also cannot hide behind a fake identity. WhatsApp started on Android and iOS mobile phones, then transitioned seamlessly to mobile tablets.

The app synced across all the supporting devices and rapidly accumulated millions of users. WhatsApp's features were new in It pleased its users with things like group chat and the ability to send pictures and other multimedia elements along with messages. Then, it added video calling and recorded voice messages to its offerings.

WhatsApp was made for mobile devices and not for traditional computers, so it didn't need to adapt to the mobile environment like its PC-first competitors. It came at a time when smartphone adoption was booming, and there was an unprecedented shift from the computer to the tablet PC and smartphone. Also, 2G and 3G data became more accessible and cheaper in many places. Although WhatsApp is a free app, data rates apply in some instances.

WhatsApp launched at a time when people needed what it had to offer. Their use of SMS showed incredible promise, and as usage of WhatsApp has increased in the region, PATH is adopting its use as a business application to assist with tracking data submissions, identifying reporting patterns, improving message targeting, and ensuring more secure and private connections.

On WhatsApp, chat is a two-way street: businesses and customers can interact directly. This is especially true in parts of the world where two-way interactions were not possible at all due to regulatory issues, poor quality of phone numbers, and connectivity issues. WhatsApp addresses these issues by being the first app to deliver quality, reliable two-way messaging around the globe.

And while WhatsApp serves as a great channel for notifications like delivery alerts, purchase confirmations, and customer support, it also allows a more direct way to engage your customers and have the two-way conversations that normally take place in a physical store location or over the phone.

These days, conversations like these are happening within messaging apps. Deliveroo, an innovative online food delivery service, works with over 35, restaurants in 12 countries and was one of the first brands to integrate WhatsApp messaging to support exceptional customer experience.

To transform the way their customers eat, Deliveroo knew they needed to also provide the best possible food delivery experience. To accomplish this the British-based company decided on an omnichannel approach, to be available on whichever channel their customers preferred. Adhering to ongoing in-country regulations and compliance issues is a constant struggle. One of the most significant benefits of WhatsApp is its end-to-end encryption and strict attention to protecting subscriber privacy.

And as the need for businesses to remain compliant and secure is a constant balancing act, WhatsApp safeguards companies, as well. For Hays, a global recruitment firm, employee privacy is of the utmost importance. With offices in more than 30 countries, Hays has tapped into the use of the WhatsApp Business API to create an automated job alert application notifying qualified professionals of new company positions, in real-time.

And for HR companies worldwide, there are endless possibilities of how WhatsApp could be used in the future, from conducting confidential interviews to exchanging classified documentation to receiving and reviewing candidate videos—all within a private and secure app. The introduction of WhatsApp as a business tool is monumental. With its extensive reach, highly engaged user base, and rich communications capabilities, it has the potential to become one of the most powerful customer engagement channels on the market today, especially for those businesses serving a global audience.

If you want to remain competitive and genuinely connect with your customers, launch your WhatsApp Business presence as soon as you can.

If you are ready to get started, Twilio offers the simplest and best way to get your WhatsApp messaging app up and running. Because WhatsApp is currently gating the number of new applications going to production, we suggest using the Twilio Sandbox for WhatsApp to start building and testing your applications with our easy-to-deploy API. Twilio will then review your request with WhatsApp on your behalf.

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