That move was followed by a stock exchange agreement in December. Rally's purchased over 19 million shares of Checkers common stock, including Also involved in the arrangement was the Giant Group, a masonry and portland cement company headed by Sugarman and holder of a large block of Rally's stock.
In the exchange, Rally's issued shares of its common stock and a new series of preferred stock. The purchase made Rally's, with 27 percent of the outstanding shares, the largest holder of Checker's common stock. Although it was not an official merger, the stock-exchange plan allowed Rally's and Checkers to restructure and consolidate their managerial staffs.
Foley replaced Sugarman as Rally's chairman. Corporate headquarters also moved from Louisville, Kentucky, to Clearwater, Florida, into the same building housing the headquarters of Checkers.
This was a cost-saving move that combined the operational and administrative functions of the two companies. It thereby allowed for the benefits of a merger without obligating either company to undertake the costly accounting procedures required by the Securities and Exchange Commission. Among the benefits was a reduction in food costs made possible by the fact that the 5, restaurants in the CKE family were in a better position to leverage prices than was possible for the individual companies comprising the cooperative group.
The cooperative managerial team also sought to develop a new "positioning" strategy designed to counter the low-price promotional strategy employed by other major chains like McDonald's and Burger King in their special "value" packages and low-price promotions. As part of the new strategy, Rally's began experimenting with indoor seating, responding to the fact that about 50 percent of fast-food customers want to dine in.
Beginning in , as a test, it remodeled five double drive-thru units into restaurants with indoor dining, with encouraging but inconclusive results. In addition, it has permitted a few franchisees to open Rally's restaurants in some empty buildings that had formerly housed restaurants using concepts incompatible with a double drive-thru arrangement. The new spots with the keynote motto--"Make me a burger.
Hold the hype. Fresh Foods, comprised of wholly owned subsidiaries, packages and markets branded sandwiches in its prepared food division. Nonetheless, Rally's continued to face problems. Its slide in a very difficult market needed to be reversed, but the following year there was no indication of an imminent turnaround.
The company's original strategy of offering a good hamburger at a low price was still losing to the marketing strategies of much larger competitors. In addition, Rally's remained a defendant in putative class-action lawsuits originating in which were yet to be resolved and could prove costly. In , Rally's and Checkers announced that they would merge operations in a stock swap. The merger was complete in the summer of , and thereafter the two operated as brands of the Checker's Drive-In Restaurants holding company.
WSMP planned to work with Checkers and Rally's to create a new line of sandwiches available in supermarkets and had the capacity to produce four million microwaveable burgers a week. This move was followed by a partnership with Canteen Vending Services in late June, a company that planned to make Rally's and Hardees and Blimpie's sandwiches available through vending machines west of the Mississippi in over 7, locations.
July saw the introduction of Rally's' new USA combo meal, which included a chili-cheese hot dog, french fries, apple-pie turnover, and a soft drink.
It was launched at the same time as new ten- and second ads promoting the product. September saw an even more momentous change: Rally's and Checkers merged at last, picking up a Rally's investor company Giant Group Ltd.
The management of all three companies was pleased with the deal, stating that they hoped to save money and use the increased cash flow to add more sit-down dining to Rally's and Checker's drive-through restaurants, and to remodel Rally's exteriors to be more welcoming to customers.
Sugarman, owner of Giant Group, remained the largest stockholder, and those next in line were controlled by California entrepreneur William P. Foley II, who owned several restaurant chains through his holding companies.
It was announced that Foley would become the new company chairman, although Sugarman would remain involved in day-to-day operations as vice-chairman.
Computicket , where customers can buy tickets to various leisure and sporting events, as well as tickets for travel requirements. MediRite pharmacies provide easily accessible and affordable healthcare services, allowing customers to collect their prescription medicine while doing their grocery shopping. Checkers have also partnered with Mr D Food and customers can now order medicine online and have it delivered to their doors.
Checkers LiquorShop can be found adjacent to selected Checkers supermarkets and hyper stores, enabling shoppers to purchase a range of local and international beverages at affordable prices. These vouchers can be redeemed at any Checkers or Checkers Hyper store. This rewards programme gives customers extra cash savings on more than 1 products.
Discounts are clearly marked in-store and every saving is automatically reflected when shoppers swipe their Xtra Savings Rewards card. This is proof. In , Checkers launched Sixty60 , a revolutionary one-hour, on-demand grocery delivery service. The Checkers Sixty60 one hour delivery service has already won various top tier innovation awards , including:.
View the Sixty60 timeline here. X Your browser is not supported For an optimal experience, please use one of these browsers: Google Chrome.
Mozilla Firefox. Mar 8, Anthony Mckinney Nov 11, Nov 11, We think so too, Anthony! Thanks for commenting. I always thought chess came first because of the kings and queens. Jun 22, It was actually checkers! Can you believe it? Starmach May 19, I learned that checkers is older than chess. And chess was made in India and it was called Chaturanga.
And checkers was called Alquerque in Ancient Egypt. Did you really have a time machine wonderopolis? But thanks for the information. Wonderopolis May 20, I learned that it is fun to play chess when I watched the video. I also learned that checkers was a game discovered by archeologists. I also found a fact that was interesting was that the origins of checkers have also found a game called Alquerque which was played in ancient Eygypt. Wonderopolis May 18, Ryan May 13, Who created the game of chess and how.
Wonderopolis May 14, Bannana May 13, I learned many things from this article. Before I didn't know or even think about which of these games came first. Thank you so much for teaching me about this topic. Wonderopolis is now one of my favorite websites. That is what we like to hear! Dear Wonderopolis, Thank you for teaching us about checkers and chess.
We have learned a lot about checkers and chess and I think that checkers is better than chess. We liked the video. We wonder the wonder of the day will be about unusual Sincerely,Isaac and Rodney. Wonderopolis May 13, Ben from Ms. Howell's 3rd grad May 12, Dear: Wonderopolis, Nice wonder. I don't know how to play chess, but I am good at checkers. Can you teach me how to play?
From, Ben. Wonderopolis May 12, Yuridia May 12, Dear wonderopilis Thank you for the wonder. I did not now that there is such a thing like I wonder if there is such a thing like I like the video. It was so cool!!!!!! From , Yuridia. Alejandro May 12, Hey wonderopilis, I liked the information you gave me.
I really like chess and checkers, like you. I learned that chess and checkers have a different history. My perspective is, I think chess is better than checkers. Awesome video! Miss Bumgarner's 4th Grade May 12, We enjoyed reading about which came first: chess or checkers! We are wondering why checkers are flat and chess pieces are tall figurines?
I play chess, but i'm better at checkers! This was a really interesting wonder, nice job wonderopolis! Related Wonders for You to Explore Match its definition: belonging to the very distant past and no longer in existence. Word Match Congratulations! Share results. Play Again Quit.
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